Both Sandals and Secrets offer adult-only relaxation with a romantic vibe. Each brand offers luxury accommodations and inclusions such as fine dining, premium drinks, daily activities, and nightly entertainment. Both resort brands are great options for those looking to enjoy an adult-only luxury experience.
Keep in mind both Sandals and Secrets have over 17 resorts within each their brand collection, so some resorts are more luxurious than others depending on your budget. Check out my post on The best Sandals resorts in the Caribbean and The best Secrets All Inclusive Resort options.
Resort Locations: This is ultimately the biggest difference between the 2 resorts brands.
Sandals offers resorts throughout the Caribbean starting with their growth of 7 beautiful resorts in Jamaica and expanding into the southern Caribbean to some of their more luxurious resorts like Sandals Royal Barbados, Sandals Grenada, Sandals Grande St Lucian, Sandals Grande Antigua, Sandals Royal Curacao, and Sandals St Vincent.
Secrets, however, offers over 13 resort options in Mexico, and has expanded their brand into the Dominican Republic, Jamaica, Costa Rica, St Martin, and even Spain and Bulgaria!
So it may seem that these incredibly successful resort brands are competitors because they both focus on adult-only, luxury, all inclusive vacations, but it is clear that each resort brand has taken completely different approaches with their resort locations.
Currently, the only island Sandals and Secrets each have all inclusive resorts is Jamaica.
My best suggestion is to start by choosing the best destination for your vacation, and then choosing the resort from there.