Part 1: Give the Gift They’ll Never Forget — Why Travel Beats Anything Under the Tree

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This holiday season, skip the clutter and give something that lasts far beyond the wrapping paper — the gift of travel. Discover why experiences create deeper joy, stronger family memories, and lifelong stories. Plus, learn why working with a trusted travel advisor can transform holiday gifting into unforgettable adventure planning.

It’s Christmas morning. The lights on the tree sparkle softly, coffee brews in the kitchen, and laughter fills the room as wrapping paper flies. The excitement is contagious. That special kind of joy that comes from watching loved ones unwrap something chosen just for them.

But as the day goes on and the gifts find their places — clothes folded away and gadgets plugged in — the magic begins to fade. The things we unwrap are often forgotten long before the next holiday season rolls around.

What if, this year, you gave something that would never fade? Something that doesn’t collect dust or go out of style. A gift that brings joy, connection, and memories that last for years to come?

This year, give the gift of travel.

Imagine handing your loved one an envelope. Inside is a picture of turquoise water and white sand… or maybe a European Christmas market glowing under twinkling lights. Their eyes widen, a smile spreads across their face, and in that instant, they realize this isn’t just another present. It’s a promise of adventure.

Travel is one of the few gifts that grows in value over time. The memories never wear out. The laughter, the discovery, the shared moments — they become part of your family’s story.

Long after the holiday lights are packed away, your loved ones will remember the first time they saw that ocean view, the taste of that local dish, or the feeling of seeing a bucket-list destination together. Those are the gifts that never lose their sparkle.

The holiday season is right around the corner, which can only mean one thing: Black Friday is set to return with a bang. For travel lovers, this isn’t just about shopping; it’s the most exciting time of the year to lock in incredible value on future adventures.

From resort stays and cruises to guided tours and all-inclusive getaways, Black Friday and Cyber Week offer once-a-year savings that can turn a dream vacation into a reality. But here’s the secret: the best deals often go quickly, and the most desirable destinations fill up fast.

That’s why now — before Thanksgiving week — is the perfect time to get your travel game plan in place.

When the Black Friday buzz hits, thousands of deals flood the internet. But not all offers are created equal, and sorting through the fine print can be overwhelming.

A trusted travel advisor can help you prepare in advance and make sure you don’t miss the best opportunities. By reaching out early, your advisor can:

  • Track the Right Deals for You: Let your advisor know your dream destinations, travel dates, and budget now. They’ll monitor promotions as soon as they drop.
  • Spot Real Value: Advisors know which “discounts” are truly worth it — and which come with hidden fees or restrictions.
  • Access Exclusive Offers: Many advisors receive early or exclusive access to resort and cruise promotions that are not available on public sites.
  • Save You Time and Stress: Skip the chaos of deal-hunting and let your advisor secure your dream trip while you focus on the holidays.
  • Provide Support and Flexibility: If plans change, your advisor is your advocate, ensuring your investment is protected.

In Part 2, we’ll share exactly how to prepare for the biggest travel deals of the year — including when to start, how to plan with your advisor, and what to expect from Black Friday through Travel Tuesday.

Stay tuned because the best gifts aren’t wrapped under the tree… they’re waiting at the departure gate.





Travel Advisor

Picture of Addie Armato

Addie Armato

With more than 20 years of executive leadership experience, Armato has a proven track record in strategic operations, project management, and organizational communications. She has successfully overseen statewide associations, coordinated large-scale conferences, and led business implementation plans and system conversions. Addie brings her extensive background in business administration, event planning, and group travel management to the agency, utilizing these skills to curate memorable trips and vacations. She specializes in Group and Business Incentive Travel, supporting businesses in strengthening their networks and enhancing employee performance through tailored travel experiences. She was recognized in 2025 by the Greater Baton Rouge Business Report as part of the Capital Region's 500 Most Powerful and Influential Business and Community Leaders. Armato provides essential support in administrative management, process improvement, and database systems, including guiding the agency’s software conversion to Tern Travel Systems. This transition improves workflow efficiency and elevates the client booking experience.

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